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Custom OTT Streaming Platform for a Leading U.S. Media Company

Grow Rankers partnered with one of the United States’ largest and most diversified media enterprises to design and develop a custom OTT streaming platform that transformed their traditional broadcasting model into a modern digital-first ecosystem. With a strong foothold in TV broadcasting, covering news, entertainment, sports, and lifestyle channels, the client aimed to reach a wider audience base by launching a next-generation OTT app that could deliver content anytime, anywhere, and on any device. Our solution helped them achieve a 30% increase in digital audience reach, a 25% boost in engagement, and a significant drop in user churn, positioning them as a leading force in the digital entertainment landscape.

    Project Highlights



    Industry

    Entertainment & Media



    Client Location

    United States



    Project Duration

    14 Months



    Team Size

    25 Dedicated Professionals



    Key Technologies

    Swift (iOS), Kotlin (Android), Python, AWS, TensorFlow, PyTorch, OAuth 2.0, DRM

    Client Background

    The client is a leading healthcare group operating over 20 clinics and small hospitals across multiple U.S. cities. With a growing patient base and post-pandemic demand for virtual consultations, their existing appointment and communication systems struggled to handle scalability, compliance, and data security.
    They approached Grow Rankers to build a scalable telemedicine platform that could connect patients with doctors remotely while ensuring smooth communication, automated scheduling, and regulatory adherence.

    Project Scope of Telemedicine SaaS for Healthcare Network

    After an in-depth consultation with the client’s management and IT department, our team envisioned a cloud-based telemedicine SaaS platform that integrates online consultations, real-time communication, e-prescriptions, and patient monitoring under one ecosystem.

    The system needed to serve multiple clinics, allowing each unit to operate independently while sharing a unified database for patient records and analytics. We also planned to include AI-driven patient engagement features to enhance follow-ups and reduced missed appointments.

    Our Development Approach

    We began with an agile project framework divided into multiple sprints to ensure flexibility and
    transparency. Our UX team designed a simple yet intuitive interface for both healthcare
    providers and patients, prioritizing accessibility across devices.

    Throughout development, our engineering and compliance teams worked closely with the client’s
    medical board to ensure HIPAA, GDPR, and HL7 compliance. We also integrated Power BI dashboards
    for real-time performance tracking and resource management across clinics.

    Development Process

    Core Features of the Telemedicine SaaS Solution


    Secure Video Consultation

    Built using WebRTC and encrypted data transmission, ensuring smooth, high-quality virtual appointments without compromising security.


    AI-Powered Appointment Scheduling

    Automates booking based on doctor availability, patient preferences, and time-zone coordination, reducing scheduling conflicts by 45%.


    Digital Prescription & Record Management

    Doctors can generate and share digital prescriptions, lab reports, and diagnostic results directly within the system.


    Integrated Payment Gateway

    Allows patients to pay for consultations, tests, or reports securely through multiple payment modes (credit/debit, insurance, or wallet).


    Analytics Dashboard

    Interactive dashboards powered by Power BI offer insights into patient volume, doctor performance, and consultation outcomes.

    Addressing Client Challenges





    Content Delivery Optimization — required advanced CDN.




    AI Personalization required large scale user behavior data.




    Copyright protection & Licensing handled via DRM.




    Bandwidth & Device compatibility across multiple platforms.

    Our solution tackled all these pain points through a unified SaaS model that automated manual tasks, improved communication channels, and ensured continuous compliance.

    Outcome & Results

    Since the platform’s implementation, the healthcare group has witnessed significant
    measurable improvements:

    40%
    Reduction in patient waiting time

    30%
    Decrease in administrative workload

    50%
    Increase in telehealth consultation volume

    25%
    Higher patient satisfaction rate

    35%
    Improved compliance tracking

    20%
    Growth in overall revenue

    Additionally, the client reported a 20% growth in overall revenue within a year, largely attributed to the system’s scalability and digital payment integrations.

    Project Milestones We Achieved

    Milestone Tasks Timeline Responsible
    Project Initiation Discovery workshops, requirement analysis, and resource allocation Month 1 Project Manager
    System Design & Prototyping Wireframing, UX design, and backend architecture planning Month 2–3 Solution Architect
    Core Development Building telemedicine modules, API integrations, and database configuration Month 4–8 Development Team
    AI & Analytics Integration Adding AI chatbot, Power BI dashboards, and auto-scheduling logic Month 9–10 AI Engineer
    Testing & QA Automated, functional, and HIPAA compliance testing Month 11–12 QA Team
    Deployment & Monitoring Cloud setup, data migration, training, and post-launch monitoring Month 13–14 DevOps Team

    Ryan Bennett

    Working with this team was smooth and professional. Our traffic and leads grew significantly. They handled everything from SEO to website updates perfectly.

    Andrew Hayes

    They built a stunning website for us and ran amazing ad campaigns. We saw real results within weeks. Great team, highly recommended for digital work!

    Samuel Pierce

    We needed a strong online presence, and they delivered fast. The website looks great, and our PPC campaigns are generating quality leads every day.

    Ethan Reed

    From design to SEO, everything was handled professionally. They truly understand digital growth and what a business actually needs to succeed online. Great experience overall.

    Patrick Walsh

    Their team created a beautiful, fast website and helped us reach more customers. We’ve seen a clear boost in engagement and online sales since launch

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